Third Hemisphere

Our Approach

Third Hemisphere operates like your internal media engagement team.

 

We integrate ourselves deeply within your business, and work directly with your c-suite, to gain a rapid and thorough understanding of your brand and industry. This allows us to provide informed and immediate strategic insights and advice.

 

Our clients are tech and finance companies, and the supporting ecosystem. We carefully select and work with just six to ten clients at any time, delivering long-term strategic results. Our engagements are often sustained for many years as a result.

Our strategic approach ensures strict alignment of our clients’ commercial, capital, and customer goals with media outcomes across online, print, TV, and radio. 


Our technical expertise and networks span multiple critical industries including specialist media relations, professional writing, investor communications, finance, and technology. This unique combination allows us to achieve high-level results at the peak of tier-1 media, that are both strategically advantageous and compliant with the regulator.

Our proven process

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1

Set up & strategy design

 

Months 1-2

+ Strategy design occurs in tandem with our first media launch, to expedite both process

+ Brainstorming with C-level execs on short- and long-term commercial & communications needs
+ Asset creation: Media Audit, Key Messaging, Editorial Calendar, Influencer Wish List, evergreen content (Bio's and Boilerplates), and corporate photos.

 
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2

Media "launch"

 

Months 2 - 3

+ Media announcement authoring & exclusive placement in tier-1 media
+ Mass distribution of release to all relevant tier-1 and trade press

+ Chasing of all opportunities and management of all ensuing media requests
+ Regular progress updates and campaign summary at the conclusion

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3

Build momentum & relationships

 

Months 4 - 6

+ Follow-on campaigns leveraging new unique milestones, angles, and case studies
+ One-on-one meetings with key media contacts

+ Ongoing assessment of areas of strength to leverage, and areas of weakness to resolve

 
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4

Long-term goal achievement

 

Months 7 - 24 and onwards

+ Ongoing campaigns that achieve achieve dynamic strategic and commercial goals, by continuously highlighting company milestones and evolving key messaging 

+ Possible addition of investor relations and advice

+ Thought leadership editorials to leverage and reinforce our newly-strong media profile

How we become part of your DNA

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CEO

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EA

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Corporate Affairs
Corporate & Crisis Comms
& Strategy

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Partnerships

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CMO

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CIO/CFO

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Strategic
Partnership
Comms
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Customer
& Consumer
Comms
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Investor
Comms
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