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OMG (Openmarkets Group)

Ongoing Daily Tier-1 Markets Commentary

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Situation

Trading and wealth management infrastructure fintech, OMG, desired market-leading positioning alongside CommSec, nabtrade, and CMC Markets in tier-1 financial press. This was particularly important for OMG as it was preparing for an IPO on the ASX, but Ivan Tchourilov, the CEO, had completed a recent take-over of the company and was not well-known by the media or the capital markets.

Solution

Third Hemisphere secured an opportunity for OMG to provide daily trading performance insights and markets commentary to Australia’s largest-reaching news platform, News Limited, in its daily finance Markets Wrap coverage.

Results

This media opportunity generates unprecedented volume, reach, and brand awareness for OMG, and cements Ivan Tchourilov as a markets expert. On top of this, Third Hemisphere achieved key milestone announcements and other strategic coverage across the AFR, SMH/The Age, The Australian, and all key trade publications, positioning OMG strongly for its IPO.

1k

Almost 1K pieces of coverage from publications with over 2.5 billion in estimated online readership every single month and approximately three million readers view the articles each day.

Featured Across

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