Third Hemisphere Essential Reading

The below articles are essential reading for anyone considering engaging a media or public relations (PR) agency.

We focus on technology and finance companies seeking tier-1 news media for capital markets and broader influence.

It’s a common misconception that marketing and public relations are interchangeable. But this couldn't be further from the truth.

If you want to generate consistent and strong results in tier-1 media, this is the way to do it.

We have a secret. You may not be as important as you think you are. So please consider these six points if you want to secure tier-1 media.

Want to know how to generate consistent tier-1 media year round? Well, read on!

The top 10 mistakes we commonly see when companies try to do PR and media relations.

Recruit a PR firm that is right for your stage and growth ambitions, which will give you the love and attention you deserve.

Read this before you start doing PR or searching for an agency. It will help you decide how to proceed.